Privacy Policy

Effective Date: October 19, 2024

INTRODUCTION

Welcome to HorseAlly’s Privacy Policy. At HorseAlly, we are dedicated to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your personal data when you use our services, including the HorseAlly website and any related mobile applications (“the Platform”).

By accessing or using HorseAlly, you consent to the practices described in this Privacy Policy. Please read this policy carefully to understand how we collect, use, and safeguard your personal information.

Information We Collect

Information You Provide
We collect information you voluntarily provide to us, including but not limited to:
- Registration Information: When you create an account, we may collect your name, email address, city, country, and password.
- Profile Information: You may provide additional information to complete your profile, such as expertise (for professionals), location, and contact details.
- Transaction Information* When you book services through the Platform, we collect transaction details, including payment information and booking history.
- Communication: We may collect information from your communications with us, including messages, feedback, and customer support inquiries.

Automatically Collected Information
We may collect certain information automatically when you use the Platform, including:
- Device Information: We collect device-specific information, such as your device type, operating system, and unique device identifiers.
- Usage Information: We collect data related to your interactions with the Platform, including search queries, service bookings, and browsing history.
- Location Information: With your consent, we may collect and process information about your approximate location, which can be derived from your IP address or mobile device.
- Cookies and Similar Technologies We use cookies, web beacons, and other tracking technologies to collect information about your use of the Platform. You can manage your cookie preferences through your device or browser settings.

How We Use Your Information
We use the information we collect for a variety of purposes, including:
- Providing Services: We use your data to deliver and personalize services offered through HorseAlly, including processing bookings, facilitating communication between horse owners and professionals, and enhancing your user experience.
- Communication: We may use your contact information to send you updates, confirmations, promotional offers, and service-related information.
- Analytics: We analyze user data to improve our services, monitor the Platform’s performance, and conduct research to better understand user needs.
- Security: We use information to ensure the security and integrity of the Platform, including detecting and preventing fraud, unauthorized access, and other security threats.
- Legal Compliance: We may process your data to comply with legal obligations, respond to legal requests, or enforce our Terms and Conditions.

Data Sharing and Disclosure
We may share your information in the following ways:
- Third-Party Service Providers: We may share your data with third-party service providers who help us provide, maintain, and improve the Platform. These providers are bound by contractual obligations to protect your data.
- Transaction Partners: When you book or provide services through HorseAlly, we may share your transaction information with the other party to facilitate the service.
- Legal Requirements: We may disclose your data to comply with legal obligations, respond to legal requests, or protect our rights, privacy, safety, or property.
- Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your data may be transferred as part of the transaction, subject to confidentiality and privacy agreements.

Your Rights and Choices
You have certain rights and choices regarding your personal data, including:
- Access and Correction: You can access and update your account information at any time through the Platform.
- Data Portability: You can request a copy of your data in a structured, machine-readable format.
- Withdraw Consent: You can withdraw your consent for certain data processing activities, such as location tracking. Please note that withdrawing consent may affect your ability to use certain features of the Platform.
- Deletion* You can request the deletion of your account and associated data, subject to legal and contractual obligations.
- Cookie Settings: You can manage your cookie preferences through your device or browser settings.

Security
We take reasonable security measures to protect your personal data. However, no data transmission over the internet or storage system can be guaranteed to be completely secure. We encourage you to take precautions and use strong passwords to help safeguard your account.

Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective when we post the revised policy on the Platform. We encourage you to review this Privacy Policy periodically.

3rd-Party Payment Provider
We use trusted third-party providers for payment processing. Our current provider is Stripe. You can view their privacy policy at Stripe Privacy Center.

Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at Info@horseally.com.

Thank you for trusting HorseAlly with your personal information. We are committed to protecting your privacy and providing a secure and reliable platform for all your equine care needs.

Last updated: October 19, 2024